Unleash your herd's potential

The images presented by Dániel Szalai in the series Unleash your herd's potential appear like ruins - incomplete, pixelated bodies that are riddled with glitches and flaws. Using photogrammetry, the Hungarian artist captured images of dairy farms. The omnipresence of technology and the reduction of images to production-relevant parts of the cow's body disturbingly addresses our treatment of and relationship to these farm animals. The alienation between humans and animals reaches a climax in this setting: in the modern food industry, cattle are reduced to datasets that are monitored and controlled by artificial intelligence, robots and computers.